Tuesday, April 13, 2010

Cheap Frills: Penguin redesigns the classics, again

If there is one thing Anthropologie is good at, it's selling clothes—and accessories, and bed linens, and jewelry, and other do-dads—that are mass-produced, overpriced "one of a kinds." In other words, they are items that are supposed to look like you (or grandma) made them. Except you (or grandma) didn't. The artsy folks at Anthropologie did. Cheaper, more charming, and more unique things can be purchased at your local vintage shop—or on eBay!

Now Anthropologie is selling 12 new embossed canvas-covered books of various classics by Penguin, including Alice in Wonderland, Great Expectations, and the Odyssey (which translator? Fagles? Lattimore? Tell me!). The books happen to jive quite well with Anthropologie's modern vintage aesthetic. They can be used easily as accessories with Anthropologie outfits. (Indeed, they are listed under "Accessories" online.) I suppose one could style the Odyssey with any of their featured "aquatic looks" of "seaside simplicity" such as "bubbling surf" and "rush of kelp." And if someone asks what you're wearing, you simply chime, "oh, a little something from the submerged series ... by anthropologie ... and homer."

Granted, I do rejoice when book design and clothing design mingle—but only as long as the books aren't treated just as acessories. I have seen and handled the new Penguin books, which appeared a few months ago in book stores (I found them at Barnes and Noble last winter), and they don't feel like books. For one, they are suspiciously light for hardbacks. Also, the paper quality isn't great, especially when you're paying 20 bones per novel. These amount to disposable versions of enduring novels. One would do better to tote an earlier printing of any of the classics, such as this one or this one, perhaps with a waterproof trench that can withstand Poseidon's blows. I think Aquascutum (Latin for "water shield") should do the trick.

Oh, and this just in: Urban Outfitters is selling the new Penguin classics, too! Along with these loud-covered, socially concious books. But of course. It's another store that mass-produces what it is to be "unique" and/or "cool."

P.S. Read more about the books at Penguin's blog here.

2 comments:

  1. Anthropologie is owned by Urban Outfitters.

    I love this post. Don't get me wrong, I love a good sale at Anthropologie, and I do like their design aesthetic, but it always irks me when the blogs that wave the "support handmade" banner also spend a lot of time promoting Anthropologie et al. You can get all that stuff, and better, on Etsy, or at thrift shops, botiques, and flea markets!

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  2. Ahhh I didn't know about the Anthropologie-UO synergy. Thanks for letting me know, MP.

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